Pure Body Naturals continues to grow.
Sendayco, LLC, the parent company behind Pure Body Naturals, has acquired Reviva Labs, the iconic natural skincare brand founded in 1973. The acquisition marks a major milestone not only for Sendayco, but for the continued expansion and long-term vision of Pure Body Naturals.
Founded in 2013, Pure Body Naturals built its reputation by making natural beauty and wellness more attainable for everyday consumers. With a focus on simple ingredients, cruelty-free standards, and affordable pricing, the brand has grown into a trusted name across direct-to-consumer channels. That growth laid the foundation for Sendayco’s expansion into additional heritage wellness brands.
Reviva Labs, known for its functional skincare approach and 50+ year legacy in natural formulations, now joins the Sendayco family alongside Pure Body Naturals. While Reviva brings deep formulation heritage and professional-grade skincare credibility, Pure Body Naturals remains central to the company’s forward-facing strategy focused on accessible wellness essentials.
The acquisition allows Sendayco to leverage shared operational infrastructure, product development expertise, and supply chain efficiencies across both brands. For Pure Body Naturals customers, this means continued investment in ingredient transparency, improved sourcing relationships, and expanded category development.
Pure Body Naturals will maintain its distinct identity rooted in simple formulations, holistic wellness, and everyday affordability. At the same time, being part of a larger multi-brand organization strengthens its long-term stability and innovation pipeline.
“Pure Body Naturals was built on the belief that natural wellness should be accessible, effective, and affordable,” said Troy Augustine, CEO at Sendayco. “The acquisition of Reviva Labs reinforces our commitment to supporting brands that prioritize ingredient integrity and consumer trust.”
Both brands will continue operating independently with their own product strategies and identities, while benefiting from centralized support across operations, marketing, and distribution.
The move reflects Sendayco’s broader strategy to build a portfolio of complementary natural wellness brands, with Pure Body Naturals serving as a key growth driver in the modern natural personal care space.
About Pure Body Naturals
Pure Body Naturals, founded in 2013, is built on the belief that natural wellness should be accessible, effective, and affordable. The brand offers carrier oils, essential oils, body treatments, and targeted skincare designed with simple, transparent ingredient standards. Known for its strong direct-to-consumer success and loyal customer base, Pure Body Naturals delivers everyday wellness essentials that support real-life routines without inflated pricing or overcomplicated formulas.
About Sendayco LLC:
Founded in February 2019 in Dayton, Ohio, Sendayco LLC is a leading online retailer of natural products. With brands like Pure Body Naturals, DIY Beauty, and Emily’s Naturals, Sendayco LLC provides high-quality, natural solutions that empower customers to embrace their individuality and creativity. For more information, visit www.sendayco.com.
