After more than a decade as a top-performing direct-to-consumer brand, Pure Body Naturals is officially entering brick-and-mortar retail. The brand will showcase its retail-ready assortment at Natural Products Expo West 2026, Booth #2837.
Founded in 2013 on the belief that natural wellness should be accessible, effective, and affordable, Pure Body Naturals built its reputation through online marketplaces, earning thousands of positive reviews and repeat customers worldwide. Now, that proven demand is moving onto store shelves.
From Online Momentum to In-Store Presence
Pure Body Naturals established itself by focusing on straightforward ingredients, fair pricing, and products that perform. Customers returned because the formulas worked and fit into everyday routines.
“Pure Body Naturals proved itself online first,” said Troy Augustine, CEO of Sendayco, LLC. “We built a loyal customer base by keeping things simple and transparent. This retail expansion brings that same clarity and value to physical shelves.”
A Focused, Shelf-Ready Assortment
The retail launch includes high-velocity carrier oils, essential oils, body treatments, and targeted skincare. Core oils such as Organic Castor Oil, Rosehip Oil, Sweet Almond Oil, Jojoba Oil, and Argan Oil anchor the line. The essential oil collection features Lavender, Peppermint, Tea Tree, Frankincense, Eucalyptus, Patchouli, and Geranium.
Body care expands the assortment with scrubs, mud masks, hair masks, foot soaks, and massage formulas. Skincare includes accessible serums such as Hyaluronic Acid, Retinol, Niacinamide, and Vitamin C.
Packaging reflects the brand’s apothecary-meets-farmers-market aesthetic, emphasizing ingredient clarity and clean shelf presence. Its core values – Complete Transparency, Holistic Wellness, Effective Products, Cruelty-Free Testing, and Simple Ingredients – remain central to the retail presentation.
Retail buyers are invited to experience the full assortment and merchandising concepts during Expo West 2026.
About Pure Body Naturals
Pure Body Naturals, founded in 2013, is built on the belief that natural wellness should be accessible, effective, and affordable. The brand offers carrier oils, essential oils, body treatments, and targeted skincare designed with simple, transparent ingredient standards. Known for its strong direct-to-consumer success and loyal customer base, Pure Body Naturals delivers everyday wellness essentials that support real-life routines without inflated pricing or overcomplicated formulas.
About Sendayco, LLC
Founded in February 2019 in Dayton, Ohio, Sendayco LLC is a leading online retailer of natural products. With brands like Pure Body Naturals, DIY Beauty, and Emily’s Naturals, Sendayco LLC provides high-quality, natural solutions that empower customers to embrace their individuality and creativity. For more information, visit www.sendayco.com.
