After more than a decade as a top-performing direct-to-consumer brand, Pure Body Naturals is officially entering brick-and-mortar retail. The brand will showcase its retail-ready assortment at Natural Products Expo West 2026, Booth #2837. Founded in 2013 on the belief that natural wellness should be accessible, effective, and affordable, Pure Body Naturals built its reputation through online marketplaces, earning thousands of positive reviews and repeat customers worldwide. Now, that proven demand is moving onto store shelves. From Online Momentum to In-Store Presence Pure Body Naturals established itself by focusing on straightforward ingredients, fair pricing, and products that perform. Customers returned because... [...]

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Castor oil works. But applying it to lashes can get messy. Our 1 oz Castor Oil Kit has been a customer favorite for years. It includes organic, cold pressed castor oil along with spoolie and brush applicators for flexible use. Many customers use it across scalp, hair, skin, brows, and lashes. Over time, we heard consistent feedback. The ingredient performs well. The routine, especially for nightly lash line application, could be simpler. So, we refined the format. Our new Castor Oil for Eyelashes and Eyebrows Convenience Kit features two prefilled 10 ml applicator tubes filled with the same organic, cold... [...]

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Sendayco, LLC, parent company of Pure Body Naturals, announced today the relocation of its operations into a new facility three times larger than its previous space. The expansion marks a significant operational milestone as Pure Body Naturals continues to scale across e-commerce, marketplace, and emerging retail channels. The move also consolidates three separate warehouse facilities into one centralized location. By bringing inventory, fulfillment, and operational teams under a single roof, the company has simplified logistics, reduced internal transfers, and improved coordination across departments. This consolidation strengthens inventory accuracy, shortens shipping timelines, and creates a more efficient workflow from receiving through... [...]

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Pure Body Naturals continues to grow. Sendayco, LLC, the parent company behind Pure Body Naturals, has acquired Reviva Labs, the iconic natural skincare brand founded in 1973. The acquisition marks a major milestone not only for Sendayco, but for the continued expansion and long-term vision of Pure Body Naturals. Founded in 2013, Pure Body Naturals built its reputation by making natural beauty and wellness more attainable for everyday consumers. With a focus on simple ingredients, cruelty-free standards, and affordable pricing, the brand has grown into a trusted name across direct-to-consumer channels. That growth laid the foundation for Sendayco’s expansion into... [...]

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