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Why Beauty Enthusiasts are Buzzing About Activated Charcoal

You may not associate charcoal with healthy skin or beauty products, but there’s been some buzz around it as a natural beauty ingredient –– and for good reason. Activated charcoal offers a wide range of health and beauty benefits, from teeth whitening to skin clearing and even preventing hangovers.

So here’s the scoop on why it works. Activated charcoal powder has major absorption powers, which makes it an amazing face mask ingredient. It’s actually been proven to adsorb thousands of times its own mass in harmful substances which is how it helps remove oil, dirt, bacteria, chemicals and toxins that clog pores. It also exfoliates your skin and reduces the look of pores, leaving your skin feeling fresh and #flawless. This super ingredient doesn’t just help skin, which is why you’re seeing it everywhere.